Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
Mi...
Updated 5 months ago
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Great post Michael, haven't had time to dig into the comments yet but I'm sure there's some meat there as well. One component that's always caught my eye in this space (did my undergraduate work in Psychology and Philosophy) is the relation to addiction related behavior.
Particularly in applying Game Dynamics/Mechanics in the context of Marketing, I often run up against the "wall of irresistability" particularly as it relates to a particular demographic (gamblers for example) - where do you see the ethical line in terms of the business application of these powerful techniques/structures?