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Hello Bill,
Thanks for the comment.
I totally agree that game theory is only one way to approach social network formation. And I know quite a bit about the predictable irrational behavior that Dan Ariely talked about.
I also agree that people may choose to associate with others with no real goals or motives. This may simply be due to homophily, triadic closure, or happen to be in a certain geographic location, etc. But I am not certain if these ties will developed into strong relationships though. Some of them may (this is not a physical law), but I think the number may be pretty small.
I will check out the reference you mentioned "The Hyper-Social Organization" by Gossieaux and Moran.
Thanks again for commenting. Hope to see you again on lithosphere.