In my previous article, I spoke about the most common value levers that we can measure within an Online Community in order to evaluate what the Community is doing for the business. More often...
Updated 5 months ago
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We have struggled to effectively use metrics from the Khoros 'Value Analytics' survey responses to get a meaningful output using the contact avoidance formula described in this article: the raw data suggests a fantastically and unbelievably high number of contact avoidances in our case. They suggest we're deflecting far more contacts than we ever received before we had a community, and the community certainly hasn't dropped our contacts to 0.
Have other people had success in identifying concrete data that gives numbers to plug into this formula to get believable results?