In my previous article, I spoke about the most common value levers that we can measure within an Online Community in order to evaluate what the Community is doing for the business. More often...
Updated 6 months ago
Version 7.0
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We have spoken about this lately and choose not to use visits when calculating ROI. Because it includes all the visits, no matter how long visit lasted. 1-5 seconds visits, it is impossible to get info you were looking for, read and understand.
We choose to use Google´s new metric, Engaged Sessions. If visitor stays least 10 seconds in one page it is calculated as a session.
Calculating ROI using this metric it is much closer actual ROI. But just like JCTatRedSail mentioned, you have to take note platform investment, peoples salary on so on.