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How to calculate 'Cost Savings' within a Community

JakeR's avatar
JakeR
Khoros Alumni (Retired)
5 years ago
In my previous article, I spoke about the most common value levers that we can measure within an Online Community in order to evaluate what the Community is doing for the business.  More often...
Updated 2 years ago
Version 7.0
communities classic
Strategy
JakeR's avatar
Khoros Alumni (Retired)
I've been a message board fanatic for about 25 years. As much as I can appreciate Blogs and Wikis, forums are really my favorite. I collect records and am into the audiophile hobby, so I visit many forums related to those subjects. Over the years I have been a superuser and/or an Administrator on different hobbyist forums (and community platforms). Also, I have run my own private community for the last 20 years and continue to learn and shape most of my best practices by being in the trenches.
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TeroRe's avatar
TeroRe
Executive
5 years ago

We have spoken about this lately and choose not to use visits when calculating ROI. Because it includes all the visits, no matter how long visit lasted. 1-5 seconds visits, it is impossible to get info you were looking for, read and understand.

We choose to use Google´s new metric, Engaged Sessions. If visitor stays least 10 seconds in one page it is calculated as a session. 

Calculating ROI using this metric it is much closer actual ROI. But just like JCTatRedSail mentioned, you have to take note platform investment, peoples salary on so on.