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How to calculate 'Cost Savings' within a Community

JakeR's avatar
JakeR
Khoros Alumni (Retired)
5 years ago
In my previous article, I spoke about the most common value levers that we can measure within an Online Community in order to evaluate what the Community is doing for the business.  More often...
Updated 12 months ago
Version 7.0
communities classic
Strategy
JakeR's avatar
Khoros Alumni (Retired)
I've been a message board fanatic for about 25 years. As much as I can appreciate Blogs and Wikis, forums are really my favorite. I collect records and am into the audiophile hobby, so I visit many forums related to those subjects. Over the years I have been a superuser and/or an Administrator on different hobbyist forums (and community platforms). Also, I have run my own private community for the last 20 years and continue to learn and shape most of my best practices by being in the trenches.
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TeroRe's avatar
TeroRe
Executive
4 years ago

We have spoken about this lately and choose not to use visits when calculating ROI. Because it includes all the visits, no matter how long visit lasted. 1-5 seconds visits, it is impossible to get info you were looking for, read and understand.

We choose to use Google´s new metric, Engaged Sessions. If visitor stays least 10 seconds in one page it is calculated as a session. 

Calculating ROI using this metric it is much closer actual ROI. But just like JCTatRedSail mentioned, you have to take note platform investment, peoples salary on so on.