In my previous article, I spoke about the most common value levers that we can measure within an Online Community in order to evaluate what the Community is doing for the business. More often...
Updated 5 months ago
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Yeah JakeR , I am not going to argue with this with my bad English 🙂
But still, I am not willing to accept visits as a metric when calculating ROI and this is because there are all visits included. As said before, visit what lasts 0,5 seconds (or so) cant be included my numbers what I present to my stakeholders.
Btw, Google Engaged Session:
- Engaged sessions: The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page views."
Note those or's there. "Or had 2 or more page views".