In my previous article, I spoke about the most common value levers that we can measure within an Online Community in order to evaluate what the Community is doing for the business. More often...
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I like the discussion and the idea of having a discussion with senior leadership. In short what I took away.
- Engaged audiences where the visitor is viewing 2 or more pages
- Visitors is the audience where we have opportunity to engage further
- Maybe they viewed a single page that had an answer to their issue and left -- that's good!
Remember (depending on your purpose/model of course), your customer may have visited the community strictly to find an answer, so they can get back to the work they have to get done. The first step is to get that audience to recognize the value of the community, so they return. - Or perhaps they realized it wasn't for them -- that's where we want to figure out what we're missing.
- Maybe they viewed a single page that had an answer to their issue and left -- that's good!
- Then you have your customer base. Is it close to your visitor count or is there still a lot of money left on the table to address?
Let me conclude by saying we all have different seats in the room, i.e. different views, and therefore there is (likely) no one right answer.