In this latest article about quantifying Community Value, I want to examine the methodology for measuring ‘Spend’ as a business value lever within Online Communities. ‘Spend’ is the value lev...
Updated 5 months ago
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Hi A11ey sorry I was unclear. It is these I can not access:
- Forrester: 2016 is the year of the branded community
- Aberdeen: Hi-Tech with online community achieve 54% greater annual revenue
- Constellation Research: Online communities drive additional revenue
- University of Michigan : Online communities boost sales
- The Community Roundtable: Value from answers (support and marketing/sales)