Congats to Germany for winning the FIFA World Cup. Now, the game is over, it's time to get back to some serious gamification and talk about designing for sustained behavior changes.
Last time I...
Updated 6 months ago
Version 4.0
Blog Post
Dear MikeW,
I have been reading up on Fogg's behaviour model and got fascinated. However I do have some questions. If one where to actually use the FBM, how would you quantify the three factors. For example if I want to evaluate different possible technologies to get people to drive more economical and I want to quantify the simplicity factors.
Examples:
1 - An email to remind people to drive economical because it is good for the environment and tell them to not exceed 80 km/h(they would still have to actively do this themselfs)
2 - The same email however now they just have to push a fuelsaving button instead, and can drive any speed instead of the 80 km/h.
3 - The same email however now one would have to get an upgrade and switch cars for 3 days.
If I want to evaluate the simplicity factors. Where would I start?
With Kind regards,
Rsocial
master student behavior & neursocience