We are excited to announce Social Marketing customers now have the ability to publish to Instagram and other social networks (e.g. Twitter, LinkedIn) within one publishing flow.
We know that as marketers use Instagram with greater frequency, the ability to do more with fewer required actions or disparate steps, is of need and help to teams and operations.
With Instagram multi-channel publishing, users can plan, approve and publish content across all the major social networks within one post.
Example Multi-Channel Post - With Instagram, Facebook and LinkedIn selected. Previously, selecting Instagram would restrict the ability to select other social channels.
Example Multi-Channel Post - Marketers will have the ability to distinguish copy amongst channels while being able to post the same image or video to each channel within the same post.
Conditions to publish to Instagram and other channels at the same time.
To utilize Instagram multi-channel publishing, the conditions for “Direct to Instagram” must be applicable:
- Instagram business account
- Single image or video - Instagram currently restricts the ability to publish more than one image or video at one time
- Image ratio - Instagram requires a 4:5 to 1:91 aspect ratio
- Content type - JPEG, PNG, BMP, Video or non-animated GIFs
If the above conditions are not met, the publishing flow will direct to an Instagram single channel post only, that will be supported by “Mobile App” publishing. Note: publishing currently allows one Instagram account per post, irrespective of mobile app or direct to Instagram.
Looking for help or need more information?
Check out Atlas Marketing for documentation, product blogs and customer discussions.
Thank You!
On behalf of the Publishing team.
