Threads has taken the world by storm, offering many consumers an alternative to X within the Meta universe of social media platforms. Where we consume social media is continually changing and with Meta Threads now boasting 275M users, it’s more imperative than ever to continually evolve and redefine your social strategy.
Khoros is pleased to announce that Meta Threads is now supported as an integrated channel within Khoros Care. The integration allows brands to respond and engage with their followers on brand posts, allowing them to provide top-notch social care and advocacy at scale. Using a social care and engagement platform like Khoros allows brands to respond faster across many different social platforms, with enterprise security and scale.
“With the emergence and now solid footing of Threads in the social media marketplace, our customers are spending much more time there, building their communities and engaging with key audiences. Our platform integration with this channel creates a seamless opportunity to expand focus here.”
– Josh Greenberg, General Manager Strategic Services at Khoros.
All Khoros Care customers will have access to the Meta Threads integration at no additional cost. Meta Threads was developed to enable users to post updates with text, photos, and videos to allow for engagement in public conversations. With this integration, company admins can now authenticate their Threads brand accounts within Khoros Care and route, tag, and respond using the Care agent desktop.
Agent experience
The integration with Threads enables ingestion and response on brand posts, from agents. Care ingests videos, images, and carousel posts. Due to an API limitation, GIFs are not supported for ingestion or response at this time.
Agents can:
- Read and respond to ingested content with text, @mentions, emojis, and 1 hashtag per response
- Confirm which user they are responding to via a “Replying To” note in the user interface
- Hide and unhide incoming content (Note: Only top-level posts can be hidden. When you hide a post, its children are also hidden.)
- Tag, route, and report on content
Note: The ability to use only a single hashtag per response is due to an API limitation. If you add more than one hashtag, the additional hashtags are not clickable in the native application.
Admin experience
The Threads integration enables self-service authentication of brand-owned accounts. The integration is user-based, meaning that it is not related to a business account. The Threads integration is added in the same way as other Khoros channel integrations. For specific instructions on setting up the integration, refer to user documentation on how to Integrate Care with Meta Threads.
The following options are available for the integration:
- Preferences:
- All comments as a single conversation
- Detect conversations within the comments (recommended)
- Who can respond with this account:
- Owner
- All
- Specific work queues
- Social Profile:
- Enable agent signatures (on/off)
- Moderator Actions:
- Allow agents to hide/unhide comments and replies (Note: Deleting comments is not available due to an API limitation.)
For more information on Meta Threads integration or related topics, please visit the Khoros Care documentation.
