This wait is over! TikTok publishing, calendar visibility and analytics are now available to all Marketing customers.
Publishing Capabilities
TikTok videos along with captions, hashtags and mentions can be scheduled and published via the platform and included within plans and labels. Duet, Stitch and comments can also be enabled and disabled at the time of publishing.
Calendar Visibility
TikTok content published natively and through the platform can be viewed and filtered in the calendar. Analytics and allowed features (Duet, Stitch, Comments) appear in the calendar side panel. Content published via the platform can also be filtered by allowed features. More information can be found here.
Analytics
TikTok account and content metrics are available in Marketing Dashboards, Custom Metrics and Data Exports. There is also a TikTok dashboard template containing all supported widgets. See here for a full list of supported metrics and here for supported widgets.
This sounds great! How do I access it?
The first step is authentication or re-authentication of a TikTok business account. If you participated in the TikTok Analytics EA program and have already authenticated a TikTok account you will need to re-authenticate the account to access publishing features. If you were not a participant in the EA program or have not authenticated an account you will need to do so.
The authentication process is the same as other social channels, but requires being logged into the account to finalize the process. More information on authentication can be found here.
Once authenticated, TikTok content from the prior thirty days will be visible in the calendar but may take up to an hour to populate. Analytics may take up to 24 hours to populate after authentication.
The account will be visible in the “Add Accounts” dropdown section of the publishing window immediately. Once an account is selected, video can be added and other features can be set up.
The TikTok dashboard template can be accessed using the “Create Dashboard” button in the Marketing dashboard admin panel. Some metrics need to be added into widgets and dashboards to appear.
What else do I need to know?
As mentioned above, this functionality is only accessible for TikTok business accounts. See resources linked above for more detailed information on publishing and analytics. Also, check out the Care Product blog for information on TikTok moderation capabilities.
