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How to Design for Long-Term Behavior Change—Part 1: New Habit Formation

MikeW's avatar
MikeW
Lithium Alumni (Retired)
11 years ago
Congats to Germany for winning the FIFA World Cup. Now, the game is over, it's time to get back to some serious gamification and talk about designing for sustained behavior changes.   Last time I...
Updated 11 months ago
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MikeW's avatar
Lithium Alumni (Retired)
Dr. Michael Wu was the Chief Scientist at Lithium Technologies from 2008 until 2018, where he applied data-driven methodologies to investigate and understand the social web. Michael developed many predictive social analytics with actionable insights. His R&D work won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience. Prior to industry, Michael received his Ph.D. from UC Berkeley’s Biophysics program, where he also received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology.
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wtarken's avatar
wtarken
Contributor
11 years ago

Great article by Michael. Most initiatives fail because training or change management is often an afterthought at best. But you don't need  a large organizational change management infrastructure. Just a systematic approach to creating the right baby steps that are easy to do and drive behavior change. The good news is that most of the baby steps people already do outside of work as they social engage in Facebook, Twitter, etc can be leveraged internally.

 

Thanks. Wayne Tarken

 

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