The 6 Factors of Social Media Influence: Influence Analytics 1

Hello, Mike -

Another relevant  facet of the influencer is the breadth of their knowledge and the breadth of their audience/targets.   A well known celebrity such as Stephen Fry doesn't have any particular credibility on specific topics, but is followed because he is so generally intelligent, humorous, and well spoken.   A number of TV news broadcasters carry an outsized ability to influence their viewers because of the nature of the broadcast channel.   Again, they're not packing credibility in any specific topic, but are given credence due to the frequency and nature of their communications to their audiences.

I suspect these factors can be fundamental characteristics of an influencer taxonomy as well.

On to the next two articles,

Dave