Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
Mi...
Updated 6 months ago
Version 7.0
Blog Post
Hello Michael,
Good set of articles and looking forward to the good stuff and discussion coming my way :-).
As someone straddling the world of cognitive science and business, I find gamification pretty interesting. I think many of the basic concepts of gamification actually overlap with fundamental management principles and leadership theory (especially as it relates to motivation, incentives, feedback etc. to drive an outcome).
Also, as you mentioned in the case with communities I think the principles of gamification can be leveraged succcessfully in various areas of business including customer service, acquisition and retention. Trigger-based marketing is not a new concept but like you said a shotgun approach to trigger based marketing is useless -- setting up the right triggers at the right time in the customer's behavior path is essential.
Good stuff.
Regards,
Ned