Blog Post
Aaron Fanetti
14 years agoHi Mike,
I also had some initial difficultly reconciling the differences between Motivation and Triggers in the model. I think we need to be careful not to conflate the notions though. Keeping the concepts distinct is a critical part of the model. That said, triggers are not motivational and do not play any part of the mechanism of motivation for a given behavior. Instead, let me suggest the following definition: Triggers are the mechanism which gives actors an abrupt sense or belief that their Ability is sufficient to satisfy their Motivation. That is, a trigger creates an immediate awareness that action will result in satisfaction.
Thanks for the article. Smart work.
Best regards,
Aaron Fanetti