Blog Post
Hello Aaron,
Thank you for stopping by and commenting.
It seems that there are still a lot of confusion about the motivation factor and the trigger in the FBM. As you said, they are different. I just didn't made it clear enough with this initial post. But in subsequent posts, I will write about each factor in greater detail. I hope that would clarify some of the confusion about these two factors later.
I think your definition of the trigger is a fine one. But I would stick with Fogg's own definition. The reason is because there are actually different kinds of triggers. I will write about their difference later. But in brief, trigger designed for people who have ability, but not motivated is different from triggers for people who are motivated, but don't have the ability. So please stay tuned for clarification later.
I suspect one of the reason for the confusion is because most gamification relay heavily on the motivation factor. But in reality, the ability factor is an equally important factor. Likewise trigger. They are really three independent factors.
Trigger is really just something that prompts the user for an action (as long as the user are aware of it and understand what it means). Let me leave it at that for now, because more post about trigger will come later.
Thanks again for the comment. See you next time.