Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
Mi...
Updated 6 months ago
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Mike,
Thank you for the response. I have much respect for your work.
I’ve yet to find a clear definition of a Trigger in Fogg’s freely available work, mostly examples. However, saying that a Trigger prompts action seems to beg the question. After all, aren’t we talking about what causes behavior in the first place? Somewhat like saying: “What causes behavior? Triggers. What are Triggers? They’re what cause behavior.” My definition above is an attempt to escape this kind of loop, viz. that a Trigger is what brings awareness to the actor that his Ability can satisfy his Motivation.
Look forward to reading your further work.
Kind regards,
Aaron Fanetti