Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
Mi...
Updated 6 months ago
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Hello Skip,
Glad to see you returning. And thanks for the comment.
There is definitely many context for influence. I will actually go deeper and blog about other context of influence later. But for this discussion, yeah, there is definitely some overlap of the 6 factors I presented in other context of influence. Maybe all the factors are relevant? But I want to test the model with some data before I say for sure.
Yes, information retrieval is key in this information overloaded world. That is why search engines will continue to be in business. And in that context, time is less relevant. Content and the searchabilty of the tweet itself (the precise terms used in the tweet) is probably most important.
But relative values of ties strength are usually pretty difficult to quantify, specially for business. Because both weak ties and strong ties have their values in different situation. We almost need a complete picture of what will happen in the future in order to accurately quantify their value. That being said, value and ROI computation is definitely very important and can be use to gauge marketing effort. But there is already the framework based on customer lifetime value (CLV) for doing this. However, we can probably extend it to include the value of tie-strength in the CLV calculation. This is definitely a very intesting topic. I willl think about it more and maybe write more about it.
Thank again for the comment and see you next time.