EndPoint URL Customization

When I'm trying to create an endpoint in studio, I'm getting endpoint url which was generated automatically. For example If I'm creating an endpoint named Login, I'm getting the url something like:
                                    "baseUrl/communityName/plugins/custom/..../login".
I'm giving this url to third parties and this looks wired for them because I'm giving the url for some Login Page so, they may always think that the url should looks like:
                                     "baseUrl/login".

So, how can I customize End point URL to a generalised url instead of Lithium generated URL.

Thanks