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amber_gj's avatar
amber_gj
Contributor
3 years ago

Future Ingestion of "Twitter Communities?"

Hi all,

Wondering if there's been any discussion around Twitter's new "Communities" feature they're looking to explore/launch? Curious about how this might impact the Khoros ecosystem. 

This feature is only in testing, so API connections are likely not available yet for exploration on the Khoros side, but posting my initial questions here, and hoping others who have similar/other questions might add them on in the comments/replies!

  • Marketing:
    • How will we create & publish content to a Community through KM? Will there be a separate/new (or updated) API to allow brands to schedule posts to a TW Community?
    • How do we track KPIs for tweets to a Community?
    • Will we be able to easily differentiate between Tweet performance for those sent to a Community versus our normal followers?
  • Care:
    • Can we engage with a Community Tweet via KC?
    • Can we easily join/leave a Community via KC?
    • How will we be able to tell which is a Community tweet versus a normal public tweet (maybe there’s something in the API that could trigger an automatic tag)?
    • If a brand is tagged in a post within a Community, but we’re not part of it, are we able to engage with it?
  • Communities:
    • Will there be options to link a Khoros Community to a Twitter Community?

 

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