To do this properly will require custom components.
In one instance, we use a TKB with articles that have various labels and product associations that are pulled by a few different components.
This works for both hosted assets and links to external assets, which I encode in the canonical URL field of the article and my code will read and use.
The components themselves can be included on any page.
it also minimizes code changes as I can enable people to make changes to the TKB, which then changes the menus.
I can share some code samples if it's relevant.
