Aurora SEO: Exempt domains from rel = “nofollow” attribute set
Generally, when a search engine finds a page with links on it, the standard process is to index the page and then follow all the links on the page. However, when it sees “nofollow” on the link, it:
- Does not follow the link to the specified URL.
- Does not count the link towards its popularity score in their ranking engine (using “nofollow” causes Google to drop the target links from their overall graph of the web).
- Does not include the link text in the relevancy score of those keywords.
Note: Different search engines might handle “nofollow” in slightly different ways.
Adding a follow to the suboptimal external links can diminish community content’s ranking in search results. By default, external links added to content are set to "rel=nofollow."
However, there are always exceptions. Khoros enables you to override this default and add specific domain links you may want to make exceptions from this rule, such as any company-owned domains.
Admins can access the SEO settings page (Settings > System > SEO) and create a list of domains to be exempted from the “nofollow” attribute set.
To create a list of domains where you do not want to set the "nofollow" attribute:
- Sign in to the community as an Admin.
- Go to Settings > System > SEO.
- Click Edit.
- Enter the domains separated by commas for which you want the “nofollow” value set and click Save.
Note that you can include * (wildcard) character in the beginning of the domain to consider all the links pertaining to the domain. For example, *.sample.com.