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Atlas Series: Secure Executive Support for your Community

Content Coordinator

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Does your community have executive support? If not, we are here to help!

Regardless of the industry, we have found that Community Managers regularly need a business case with quantifiable projections (or results!) to present to their leadership team.

When calculating the value of a Khoros-powered Community, our experts can provide guidance on your journey.  We recommend that you get started by enjoying our series of blog articles written by the experts.  At the bottom of each blog is a link to the next and previous article that will help guide you through the series.

The Value of Knowing Your Community’s Value
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This article explains our new Business Value framework with links to the white papers and calculators for more in-depth knowledge and your own experimentation.

Discovering Business Value within a Community
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Measuring Business Value within Community has never been as easy as it is today with the help of the Khoros Platform! The best way to think about Community value levers is to associate them with a concept I call the “4 S’s”:  Savings, Sales, Satisfaction, and SEO.

How to calculate 'Cost Savings' within a Community

Calculating how many contacts to your Support Center have been deflected by Community is easy!  There is a standardized formula, and you can apply the formula via a basic survey and a few simple Community metrics.

How to calculate 'Member Spend' within a Community
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Community Members do spend more than non-Community Members!  Although it can sometimes be arduous to prove this particular Value Story, the excitement it can ultimately generate within a brand's senior leadership team makes it worth the effort.

[Webinar] How to Choose and Promote Metrics for Success
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Success is different for each community, but Khoros experts are here to help you define the metrics for success.
In this On-Demand webinar, we cover:

  • The challenges that come with metrics
  • Overall health KPIs 
  • Metrics by community strategy
  • Additional examples via Q&A

Questions? Comments? Thoughts?

If you have any questions, please comment below and we'll get back to you!