Over the past month, Khoros has released some great enhancements to our search analytics.
With these enhancements, you can,
Understand the effectiveness of the returned search results
Understand customer intent by viewing the top results clicked after a search
Measure the effectiveness of Promoted content
Users can access these enhancements by logging in to LSI, LSI > Search
1. Understand the effectiveness of the returned search results
Search effectiveness can be best measured by measuring the number of users clicking on a result. Click Rate is the percent of searches users clicked a search result. Use this metric to assess search effectiveness and the quality of content related to a specific keyword.
The main Search page now includes a Clicked Auto-Suggestions metric in the summary metrics at the top of the page:
Clicked Auto-Suggestions captures the number of times users clicked links that displayed in the search auto-suggestions when users entered their search terms.
Use this metric to assess how well topic titles “match” the terms community users are using in their search queries. Low click-through metrics could indicate places where you can optimize topic titles to better reflect what your users are looking
2. Understand customer intent by viewing the top results clicked after a search
Analytics user can now understand customer intent by drilling down a specific keyword and viewing the top content clicked and related search terms.
Top-clicked Search Results: Displays the topics/articles returned for the selected search term that have had the most user clicks
Related Search Terms: Displays related search terms. Use this to understand related topics customers are searching for and enhance community content to serve these top keywords.
3. Promoted Search metrics
Analytics users can now understand the effectiveness of the promoted content in Search.
Click from Suggestions: Number of times specific promoted content was clicked from the auto-suggestions drop-down menu. Use this metric to assess how well topic titles “match” the terms community users are using in their search queries.
Clicks from Search: Number of times the promoted content was clicked from the Search Results page.
Impressions: Number of times the promoted content was displayed in the Search Results page. Use this metric to assess how well the content is promoted and users can modify the keywords to ensure visibility.
Click Rate: The ratio of clicks to impressions. Use this metric to understand the relevance of the keywords configured to the content promoted. Lower click rate implies that the user should review the keywords configured to better match the content promoted.
Keywords: The number of keywords/terms that have been associated with each piece of content. (Keywords are defined in Admin > Content > Promoted Search screen.) To see the exact keywords for the promoted search rule, hover over the number.