Over the past month, Khoros has released some great enhancements to our search analytics.
With these enhancements, you can,
Users can access these enhancements by logging in to LSI, LSI > Search
1. Understand the effectiveness of the returned search results
The main Search page now includes a Clicked Auto-Suggestions metric in the summary metrics at the top of the page:
Clicked Auto-Suggestions captures the number of times users clicked links that displayed in the search auto-suggestions when users entered their search terms.
Use this metric to assess how well topic titles “match” the terms community users are using in their search queries. Low click-through metrics could indicate places where you can optimize topic titles to better reflect what your users are looking
2. Understand customer intent by viewing the top results clicked after a search
Analytics user can now understand customer intent by drilling down a specific keyword and viewing the top content clicked and related search terms.
Top-clicked Search Results: Displays the topics/articles returned for the selected search term that have had the most user clicks
Related Search Terms: Displays related search terms. Use this to understand related topics customers are searching for and enhance community content to serve these top keywords.
3. Promoted Search metrics
Analytics users can now understand the effectiveness of the promoted content in Search.
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