Utilizing Paid Promotion in Khoros Marketing

Here is what we know.

Organic only posts just don’t get the reach you need. Although Facebook’s “Boost” button may seem the easiest way to promote posts, it’s a broken, inefficient workflow.

Why bother wasting any more valuable time using paid campaigns? 

You have Khoros Ads Manager at your disposal to yield better results and even cleaner data. Let our expert guide you on how to set up a Facebook Ads campaign efficiently and adequately.

Already looking to get started? Jump ahead to the setup steps!

So, does Facebook Boost work? 

Yes, but not nearly as well as promoting content by creating a campaign.

“Boosting” a post simply doesn’t spend your brand’s money as efficiently as associating the ad with a campaign would. Boosting has limitations in format, objectives, and targeting your audience. It also creates results that aren’t associated with the organic post you Boosted.

Some facts, side by side.

Boosting on Facebook	Khoros Ads Manager
Limited results	Stronger ROI
Expensive result rate	Spend and work in the same place
Unorganized siloed data	Unified data of organic performance  vs. paid performance
Limited audience building capabilities	Expand targeting by building audiences tailored to your objectives
Switching between Khoros and Facebook native is a broken difficult workflow	Incorporated into your existing Khoros workflows

 

You can start utilizing Post Promotion Workflows on the
Khoros Marketing platform TODAY!

Through the Khoros platform, you can publish organic posts and promote them in a single workstream, increasing your efficiency to allow for more cohesive insights between your organic and paid content.

If the thought of using Ads Manager to promote your organic posts intimidates you, no need to worry — we’re here to help. 

Follow these two setup steps to transform your organic posts into effective paid campaigns.

1. Authenticate your Ads account in Khoros
• Guide: Authenticate an Ads Account 
2. Create a campaign in Facebook Ads manager 
• Guide: Paid Facebook publishing

Here’s your new process when you ditch that old “Boost” button and start seeing actual ROI on your promoted posts: 

Open your content publishing window, yes the same one you use today for organic content.

1. Click “paid” at the top of the publishing window
2. Select your campaign and find the post you’d like to promote
3. Finish by clicking “send to Channel.” 
4. You have now successfully created an ad from an organic post within Khoros!

Setting up campaigns allows you to promote posts on the fly whenever organic content resonates with your audiences. It helps you amplify what’s working so that you can expand your reach and maximize your impact on social media.