Company: Promega Corporation
Company background: Promega Corporation produces the high-tech kits, instruments, enzymes, and other reagents that scientists and technicians around the globe rely on to study DNA, RNA, proteins and other molecules both in cells and in the environment. While Promega may not be a household name, chances are you have benefited from our work, even if you are not a scientist. This year our reporter assays were used widely in the research and development stages of coronavirus vaccine development, and to date we have provided enough amplification reagents and enzymes to enable testing an estimated 735 million samples for SARS-CoV-2 worldwide (now 800 million as of June 3).
We believe creativity and connection drive innovation. We celebrate scientific discovery and the creative application of science to solve problems. Interactions with our customers, partners and vendors are central to everything we do, and we value those relationships. We seek and build connections because creative problem solving requires networks of diverse ideas and viewpoints. These same values fueled our pandemic response.
From simple cloning vectors used to address fundamental questions in biology to bioluminescent assays that help us monitor food safety and water quality, we work side-by-side with our partners in academic, industrial and government institutions to bring the best minds to bear on the toughest questions. Since 1978, we have done this all with a steadfast commitment to sustainable business models that protect our environment, inspire, and develop our employees as individuals, support the wellbeing and growth of our communities, and strengthen our relationships with our customers.
Contact: Michele Arduengo
Title: Social Media Manager
Kudos Category: Keep Calm and Carry On
1. How did your team shift your existing strategy to better engage customers during a crisis?
We implemented a listening strategy that enabled us to be proactive and provide meaningful content and communication to help scientists find resources, counter misinformation and reach out to our local communities.
2. What operational processes did you create or change to respond in a time of crisis?
Public Private partnerships were key to serving our community to help with COVID-19 testing during the first stages of the pandemic and with vaccine roll out to front-line workers at later stages. Cross-functional comms teams ensured we strengthened both internal and external connections.
3. What success metrics did you use to determine if your shifts in strategy and process had the desired outcomes? What were those quantifiable outcomes?
We monitored web traffic, engagement with our content, social media response times, and we looked to external measures as well including recognition of our content created in response to the pandemic, earned media generated, and requested interviews from external sources.
Video: How Does an mRNA Vaccine Work? https://youtu.be/ui7KEjaz-RE
Video: Why is RNA Extraction Important for COVID-19 Testing and Resarch? https://youtu.be/CFUgaxRSq8Q
Blog: The Cytokine Storm: Why Some COVID-19 Cases are More Severe https://www.promegaconnections.com/the-cytokine-storm-why-some-covid-19-cases-are-more-severe/
Blog: Connecting and Collaborating: How Scientists Across the Globe Are Supporting Each Other During the Pandemic https://www.promegaconnections.com/covid-19-coronavirus-connections/
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