We have spoken about this lately and choose not to use visits when calculating ROI. Because it includes all the visits, no matter how long visit lasted. 1-5 seconds visits, it is impossible to get info you were looking for, read and understand. We choose to use Google´s new metric, Engaged Sessions. If visitor stays least 10 seconds in one page it is calculated as a session.  Calculating ROI using this metric it is much closer actual ROI. But just like @JCTatRedSail mentioned, you have to take note platform investment, peoples salary on so on. ... View more

@karolinalinda yeah Page views metrics has bots excluded but how about with the visitors / unique visitors? I can't find any mention about those. ... View more

This is great formula as it is but there is one problem - if you look how many visits per giving time there is it includes all the visits. I mean human visits and bot visits, visits what last only second or so. So the ROI is way bigger than it actually is. Or, is the bot visits excluded from the Community analytics and Visits metrics / Unique visitors? ... View more

Woot, I am fourth on the list 😇 😊   Awesome snapshot this, nice job 👌 ... View more