Yeah JakeR , I am not going to argue with this with my bad English 🙂 But still, I am not willing to accept visits as a metric when calculating ROI and this is because there are all visits included. As said before, visit what lasts 0,5 seconds (or so) cant be included my numbers what I present to my stakeholders. Btw, Google Engaged Session: Engaged sessions: The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page views." Note those or's there. "Or had 2 or more page views". https://support.google.com/analytics/answer/9191807?hl=en