ContributionsMost RecentMost LikesSolutionsSocial Media Management ROI: Learn the most important metrics to track We sat down with Lithium’s Social Solutions Consultant, Adam Price and Lead Business Value Engineer, Grigor Kotzev to discuss how to measure and be more efficient with your time as a social marketer. Social Media Management ROI: Breaking it Down Social ROI is often looked at through a singular lens: investment put in and the return received back. The reality is that it is not so simple. How-to Guide: 10 Tips for Using SMS for Customer Service Are you leveraging SMS for your customer service?