My advice is to spend as much time reviewing your strategic goals and objectives as you spend planning and establishing them. All too often I see clients spend a TON of time planning for the community's next fiscal year, but not nearly the same amount of time goes into reviewing the year once it's over. And that's critical to determine what worked, what didn't, and what needs to be considered when planning for the next year.
*Khoros employees are not eligible for the contest.*
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Looking to add some activities to your community calendar in 2020? Since many communities have a goal of increasing engagement this year, you’ll want to review these three initiatives to determine which might be the ideal activity for your users. Also, keep reading to learn more about some exciting new features coming to the platform to give you even MORE opportunities to boost engagement*!
Hold an Expert Event or AMA session
An Expert Event, or Ask Me Anything (AMA), session is when someone of importance participates in a question and answer session on your community. This could be your CEO, a super user, a client, or anyone who would entice your users to be a part of the session. The key is to promote the date and time of the session to your users as much as possible through the community, email, social media, and any other channels you use to get the word out. Some clients have even been inviting users to a video platform for a more personal experience. If you’re considering hosting your first AMA, you’ll get some great tips from the comments on this post !
Some clients excelling with this initiative are:
GoDaddy (uses video)
Set up a Contest or Scavenger Hunt
On the Khoros platform, there are two ways you can set up contests:
Using our Contest discussion style. (If you’ve never created a Contest on Khoros before, this knowledge base is a great starting point .)
Using another discussion style’s post to promote your Contest or Scavenger Hunt. (An example of this would be creating an article on your Blog discussion style to announce your contest.)
These initiatives are great if you’re looking for a quick spike in engagement, such as in a month where traffic might be light on the community. They aren’t necessarily the best initiative if you’re looking for something that will keep users loyal and engaged for a long period of time. If you are utilizing contests as a promotion tool, be sure to align the contest with other key activities within community to retain interest and attention.
Here are some client examples:
Samsung Europe (uses the Contest discussion style)
Cisco Meraki Scavenger Hunt
Challenge Your Users
Encourage your users to keep interacting in the community on a timely basis with weekly or monthly challenges. If you are trying to get users to adopt specific functionality on the Khoros platform, or to do something specific with your own product, then a regular challenge could be exactly what you need to push that adoption. When you make the announcement about the challenge, don’t forget to remind your users that their posts will contribute to their efforts to keep earning badges and progressing in your ranks!
Check out two clients that are seeing success from this initiative:
*A brief note from @RahulHa, Director of Product Management for Khoros’ Community Solution: Coming this year on Khoros Communities is support for Events. This allows for publication of an Events calendar for the Community with each Event sporting a detailed page with all the event-specific details. Members can RSVP with classic Yes, No and Maybe responses.
Coming along with Events is support for Live Streaming. With Live Streaming, you will be able to now go live and leverage the benefits of video right from within the communities. Applications are endless; product launches, product Q&As, trainings, webinars, product demos, news announcements, conferences and presentations.
Work is underway on this new capability as well, and do let your Customer Success Manager know if you would like to get more details around any of these aspects. We would be more than happy to walk you through the detailed requirements and also work with you as we move into Beta and Early Access in the coming months.
If you’re looking for some strategic assistance in brainstorming these initiatives, talk to your Account Executive or Customer Relationship Manager on how Khoros can assist you through Success Services.
Reply to tell us which example you liked the most, and feel free to include links to any of these that you’ve created, participated in, or just admired!
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Already tired of hearing holiday music? Good news! There’s plenty of outstanding podcast content out there for community managers to dive into! Check out these recommendations, and have something ready to take notes on, because you’re going to want to incorporate the great advice and strategic suggestions into your own community goals for 2020:
Hosted by Patrick O’Keefe, a long-time community manager, this biweekly podcast profiles CMs from some of the most fascinating communities out there. Patrick also stays on top of trending topics and stories in the industry.
A panel of entertaining personalities hosts this podcast focused on community management and developer relations. The subject matter is more technical in nature than the other podcasts mentioned here, which is also what makes this content truly stand out.
Conversations with Bacon
Jono Bacon is a community strategist and former community manager himself. He not only interviews CMs for his show, but he also speaks with high-profile people working in tech, business, and entertainment. Expect a new show every three weeks.
Conversations with Community Managers
The Community Roundtable is one of the leading organizations for all-things-community-management. Their podcast focuses on interviewing one community professional, per show, and getting a better understanding of that person’s role, goals, and day-to-day responsibilities. Each episode is around 20 minutes, which makes for some quick and easy listening.
Two community pros, Bailey Richardson, and Kevin Huynh (and sometimes Kai Elmer Sotto) break down the nuts and bolts of community building. They’re interviewing community managers across many industries and platforms to take a deep dive into how their communities got started.
Did any of these podcasts spark new ideas or interests for your 2020 planning? If you’re looking for some strategic assistance in implementing these new ideas, talk to your Account Executive or Customer Relationship Manager on how Khoros can assist you through Success Services.
And leave a comment letting us know which podcasts you checked out and what you got out of them!
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Ahhh how do I pick just one moment?! This Community has been a digital home ever since I joined the company 3.5 years ago. Some of my favorite moments have included the scavenger hunts, Lithy winner announcements, Lithium Stars announcements, and our recent announcement of becoming Khoros! Kudos to everyone who is currently on our Community team and has ever been on that team. You've built it up to what it is today and brought us to this 11-year celebration!
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