Google+ vs. Facebook vs. ... Part 1: The Strength of Bidirectional Connections
Since its launch in late June, Google+ has been a hot topic of conversation. So before I proceed with either the engagement or the gamification series, I think it is appropriate to take a short detour to discuss Google+. I think by now everyone has most likely had the chance to play with Google+ (or at least know what it is). If you still don’t know, don’t miss the boat. There are already 25+ million people signed up. I am not going to repeat Google’s pitch, so take a look at the demo from Google. What I’m going to talk about today, are some of the network properties and social principles behind some popular social platforms. Of course, I will compare and contrast them to the new kids on the block (i.e. Google+), and talk about their behavioral implications.Synchronous vs Asynchronous Conversation Priorities
In this blog, I am going to answer some questions we get from many of our customers. What is asynchronous vs. synchronous? How do I forecast staff for each type of channel? What does success look like for a best class customer service in each of these channels?
