About RyanMcClelland

RyanMcClelland

At long last, the new name is revealed! The next big question is what will the Lithys be called? 🤔

RyanMcClelland · ‎08-24-2018

At my company, the Customer Engagement team owns the community. We are a part of the larger Customer Service organization, which includes the Customer Success and Support teams. Our Marketing colleagues have expressed interest in the community in terms of gathering insights about our customers, but they do not want to own it.

RyanMcClelland · ‎07-27-2018

Company: Morningstar, Inc. Company background: Morningstar, Inc. is a leading provider of independent investment research. Our mission is to create great products that help investors reach their financial goals. We offer an extensive line of Internet, software, and print-based products for individual investors, professional financial advisors, and institutional clients. Contact: Ryan McClelland Title: Customer Engagement Manager Related URLs: https://community.morningstar.com/ Lithy category: Digital Design Excellence Our Digital Goals Morningstar is built around serving individuals – both by helping them reach great financial outcomes and by providing outstanding customer service. With the launch of Morningstar Community this year, we are thrilled to partner with Lithium to modernize the support experience, provide greater transparency around product development, and enable our customers to connect with each other . Morningstar Community home page What Makes Our Community Stand Out At Morningstar, we ' re obsessed with design. We have a chief design officer, a proprietary font, and a detailed design system . W e want every piece of software we create to be beautiful. When we partnered with Lithium to build our community, one of our biggest challenges was to make the Lithium platform look like something Morningstar built from scratch. In collaboration with Morningstar designers, t he Lithium team drew inspiration from Morning s tar's retail site and developer site to create a clean, elegant interface with the look and feel of a Morningstar product. Product Integration It doesn't matter how cool our community looks if our customers can't find it. We worked with our product team to place links to the community within the user interface . The Help menu guides customers to different areas of the community We also implemented an API to surface community content in the product when a user searches for help . Community search results in Morningstar Direct Product Associations At launch, we targeted users of two of our main software platforms . Building a separate discussion board for each product would not be scalable as we expand the community, so we needed a way for customers to view only content that's relevant to them . We became beta testers for Lithium's new Product Associations feature, which allows community content to be tagged and filtered according to product . W e continue to work with Lithium to refine Product Associations so more of our products and services can join the community . The Product Associations widget Morningstar Office product page Responsive Design At our annual conference in June, our CEO spoke about the community during his keynote address. Not surprisingly, we saw our largest number of mobile visits on that day, accounting for 74% of traffic. It's a good thing our community looks great and works well on mobile. Morningstar Community mobile experience Badges We are certainly not the first community to use digital badges as a gamification element, but the Morningstar design team created badge images with a unique look. Morningstar Community badges How Are We Doing? We don't have before/after statistics to share because our community just launched a few months ago. However, since mid-May 2018 we have had 43,113 page views from 3,757 unique visitors. To put that in context, there are roughly 3,000 monthly users on our Cloud software platforms. About 19% of visitors have registered on the community. Morningstar Community traffic Morningstar Community registrations

RyanMcClelland · ‎02-26-2018

@ClaudiusHwrote: @RyanMcClellandwrote: Not cheesy! I'm really liking the Google Advertisers example @ClaudiusH shared, with most of the ranks having levels within them. We might do something similar with ranks indicating level of activity, but marry that with some of our branded visuals. The only challenge I see with sub-levels within ranks is how you reliably present them in the global rank. Think of a first time visitor to your community (which most likely is the majority of your visitors) and them seeing two messages next to each other. One message from a member with rank "Talkalot (Level 3)" and "Rumor Mill (Level 1)". The "Talkalot" rank is actually the lower one. So you need to look at carefully crafting rank icon imagery that ensures "Level 1/2/3" within the rank name doesn't overtake the global rank structure. That's good advice, @ClaudiusH. I've browsed at a lot of communities as I brainstorm on this, and one thing I don't like about clever rank names is they tend not to give any indication of progression or hierarchy. As appealing as it would be to come up with something fun, I'd be okay with boring rank names as long as they are clear and don't cause confusion.

RyanMcClelland · ‎02-23-2018

@hausmuswrote: @RyanMcClelland, so this may sound super cheesy, or not work, but what about place and/or decimal value levels. Not cheesy! I'm really liking the Google Advertisers example @ClaudiusH shared, with most of the ranks having levels within them. We might do something similar with ranks indicating level of activity, but marry that with some of our branded visuals.

Re: We Are Khoros

Re: What department owns community in your organization?

Lithys 2018: Morningstar, Inc. - Digital Design Excellence

Re: Renewing ranks but idea is missing

Re: Renewing ranks but idea is missing