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New Features and Updates released in July
- Updates to LinkedIn metrics
- Published Posts custom metric
- UI enhancements to Content Center
- Auto-application of labels for ads
Analytics
Updates to LinkedIn metrics
Recent updates to LinkedIn metrics in the Marketing platform allow for more consistency with native analytics.
Starting on July 1, 2021, replies to comments, also called secondary comments, will be included for all LinkedIn posts. This mirrors the calculation used natively for LinkedIn comments and related engagement.
Also in July, the name of LinkedIn Post Link Click metrics will also change to LinkedIn Post Clicks in order to more accurately reflect the metric received from LinkedIn. Only the name of the metric will change. It will continue to represent clicks on your company name, content, or logo within a post as it has been.
Learn more in the Marketing metrics definitions overview.
Published Posts custom metric
We have added a Published Posts metric that can be used as part of Marketing Analytics Custom Metric calculations. One common use case would be creating per post averages. These can be created by dividing a metric or metrics by the Published Posts metric.
For example, if you wanted to create an impressions per post calculation, also called average impressions, you would do this by dividing Impressions by Published Posts (Impressions / Published posts).
Learn more in the Custom Defined Metrics Overview.
Publishing
UI enhancements to Content Center
We have made several enhancements to the user interface in the Content Center to improve functionality and efficiency.
Learn more about how to Create a new asset in the Content Center.
Labels
Auto-application of labels for ads
Label Rule conditions can now be set-up for ads published on Facebook and Instagram.
To create a rule for an ad go to Social Marketing Settings. Click on Label Rules from the left side menu under Publishing to open the Label Rules tab. Use the FOR dropdown to select Ads. Click Create Ads Rule to open the Create Rule dialog box.
Learn more about how to Create and manage label rules.
You found it. We fixed it.
- Addressed issue with Social Marketing Dashboards not loading.
- Corrected issue with unsuccessful .SRT file uploads for FB video captions.
- Updated the Initiative Switcher to load more than 100 initiatives.
- Increased the Calendar label filter from 75 to 150 labels.
