To stay up to date on everything that’s happening in Khoros Marketing, we recommend you subscribe to both the Marketing Release Notes and the Khoros Marketing Blog.
New Features and Updates released in July
- Social Activity Log and Export
- Instagram Link in Bio
- Twitter metrics update
Administration
Social Account Activity Logs and export
Company Owners and Administrators will appreciate the new Social Account Activity log and export. These logs and exports provide an enhanced ability to track and trace activity within their tools, ensure timely compliance with rules and processes, and deal with non-compliance incidents appropriately.
We have added an Activity tab to Social Marketing Settings > Account Management > Social Accounts that displays the authentication history of organic social accounts. Note that users need access to "Account Sets" to see this.
The Social Accounts export provides a detailed list of your social accounts that have been authenticated into Khoros Marketing, and is useful for tracking the authentication status of social accounts for a specific Initiative or across the entire company.
The Social Account export includes the following data fields:
- Initiative
- Channel
- Auth Status
- Account Name
- Account Set
- Last Authenticated Date & By User
- Last De-authenticated
Note: Account activity logs for organic accounts will be available for up to 2 years starting on the date the account was authenticated into Khoros or when this feature was made available (July 31, 2023), whichever is more recent.
Learn about Account Activity Logs and how to Create a Social Account Export.
Publishing
Instagram Link in Bio
Instagram does not let users add a URL to the post; even when a URL is included, it’s not clickable. With this new feature users can create a Link in Bio page containing links that they can direct visitors to, along with the tools to edit and maintain these links via the Khoros Marketing publishing workflows. Use these tools to create and manage a small custom website to serve as a home for featured links that you want to direct Instagram visitors to.
You can also include a link to a new post when publishing directly to Instagram:
Learn more about Creating and managing Link in Bio pages.
Analytics
Twitter metrics update
The API supporting Advanced Twitter Metrics has been deprecated. In order to continue providing these metrics, Advanced Twitter Metrics have been switched over to a new API which includes differences from the original one.
The new API supports all Advanced Twitter Metrics but the following:
- Twitter Post Quote Retweets - Advanced
- Twitter Post Unlikes - Advanced
- Twitter Post Unreplies - Advanced
- Twitter Post Unretweets - Advanced
- Twitter Post Unquote Retweets - Advanced
- Twitter Post Video Starts - Advanced
- Twitter Post Video Views - 25% - Advanced
- Twitter Post Video Views - 50% - Advanced
- Twitter Post Video Views - 75% - Advanced
- Twitter Post Video Views - 95% - Advanced
- Twitter Post Video Views - Complete - Advanced
As of August 1, 2023 these metrics will no longer populate or be included in calculated metrics. However, historical data and calculations will be maintained.
Learn more about Advanced Twitter Metrics.
You Found It, We Fixed It.
- Fixed an issue affecting Facebook carousel posts where there was a mismatch in the headlines set on Khoros Marketing and what was displayed natively after publishing.
- Resolved an issue preventing Custom Metrics from appearing in display settings for the Post Gallery widget.
