About Aurora Content Types
Khoros Communities excel at connecting people, building relationships with product experts, and driving brand engagement. Of course, at the heart of any community is the content, and Khoros Community provides several Content Types your members can participate in.
But which content type should you use? Each content type is designed for different types of content and drives different types of community engagement:
- Forums: Connect product experts and brand enthusiasts through peer-to-peer discussions.
- Blogs: Attract customers by publishing content from top experts. Blogs are one of the best ways to build your audience and keep your community informed.
- Knowledge bases: Empower customers and employees to turn peer-generated conversations and knowledge from Aurora Communities into polished, searchable articles.
- Events: Events are a collection of community-hosted activities (seminars, meet-ups, conferences). You can notify community members of online or in-person events by publishing them in the Events calendar.
- Ideas: Crowd-source innovation by enabling customers to submit ideas, vote, and provide comments. Generate thousands of prioritized ideas that help you build better products and deepen customer loyalty.
- Groups: Groups deliver an enhanced experience for community members to engage around a common theme or purpose. Each group has its own configurable set of content types (the content types shown in this article) to organize content and communication.
Forums
Khoros Forums enable you to connect product experts and brand enthusiasts through peer-to-peer discussions. Both newbies and experienced members can read, post, and easily respond. You can create forums that are as broad or as focused as you need for your products or services. For example, you could have a forum dedicated to an entire product line of printers or forums focused on a specific printer. It’s up to you.
Check out Atlas Community’s Discussion Forum
Blogs
Blogs drive traffic to your community. Unlike standalone blog products, Khoros Blogs is integrated with our community platform, ensuring a cohesive experience as users explore and learn. Blogs are a great way to publish content pertaining to your brand, be it product announcements, industry expertise, or news and events.
Check out Atlas Community’s Developer Blog where experts share information and recommendations based on products and labels.
Knowledge Bases
With Khoros knowledge bases (or KBs), members can create trusted content focused on specific topics or themes. For example, you might have KBs focused on product documentation, support FAQs, best practices, or use cases. You can enable specific members to write and maintain these articles as well as enable trusted community members to contribute to these articles.
Check out Atlas Community’s Support Information Knowledge Base articles shared and curated by Khoros experts in an efficient and organized way.
Learn more about knowledge bases.
Events
Events provide a platform to schedule, announce, inform, and discuss everything from the smallest group gathering to the largest user conference. These community-hosted activities harness the enthusiasm generated by interactions between your customers, company, and brand ambassadors and foster deeper connections with your customers. With Khoros Events you can:
- host live Stream Video outside your community (for example, from YouTube, Facebook, or Vimeo) by providing a URL of the live video. You can also provide the URL of a pre-recorded video.
- integrate Zoom meetings and webinars within your community.
Ideas
From time to time, your customers might have ideas about how to make your products better. These ideas could be minor enhancements or a completely new feature. Khoros Ideas enables you to capture these customer ideas, let other members vote on these ideas, and share these ideas with your internal product teams.
By enabling members to submit their own ideas, you are encouraging them to be thought partners with your company and stand out among their community peers. Submitted ideas are reviewed by your internal teams and assigned statuses (for example, Under consideration, Accepted, or Declined) so everyone in the community can track the idea’s progress, vote on ideas they like, and even discuss the ideas by posting comments.
Groups
Within a community, smaller communities form organically or out of necessity. Groups help you to create, organise and scope these conversations to the right audience so that the conversation remains relevant and insightful, enabling customers to say what they want to say, how they want to say.
With Khoros' Groups you can have Open, Closed and Hidden Groups.
With Open Groups, you provide access to all community members to read and comment on the content in the Group although only owners of the Group can create content .
Closed and Hidden Groups take privacy a step further.
Non-members of Closed Group can see that a Group exits but only members can read, comment or reply.
Hidden Groups are completely invisible to the community except for its members. Use Hidden Groups when you need confidentiality, security and privileged access to information is need, yet you need right members to easily access right content.
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