Unlocking Insights: Organic vs. Paid vs. Ads
Our Khoros Master Class - Unlocking Insights: Organic vs. Paid vs. Ads is available on-demand In today's digital landscape, differentiating between Organic, Paid, and Ads content is paramount. This distinction enables your team to optimize strategy, budget allocation, and performance assessment. Watch this webinar to understand better the different content types you can report on to help make informed, impactful decisions based on accurate data. Key Takeaways: Learn to distinguish between Organic, Paid/Promoted/Boosted, and Ads content within Khoros Analytics. Discover the art of crafting insightful and easy-to-understand reports tailored to each post type. Discover why it's crucial to differentiate between these post types and how it empowers your team to make informed decisions based on the rich data in the Analytics dashboards. Take advantage of this opportunity to level up your social media analytics game and gain the knowledge you need to become a data-driven social media powerhouse. Additional Resources Authenticating Ad Accounts Atlas Article Coaching Session: Customizing Dashboards Quickstart Session: Marketing Analytics Overview Guide to authentication Re-authenticate social media accounts Questions Answered Is there a way to load historical social analytics into Khoros? From the time prior to attaching the social channel to Khoros. How to recognize in a post widget that a post was boosted? Are Ads the same as Dark Posts? How does the system understand the money I invest using FB business manager?" Where can we connect, and see if the Ad Account is connected to Khoros? Is it necessary to filter the dashboard as well as the widgets? or can you just filter the dashboard? Is there a limit on the amount of social accounts that can be added to a widget? I publish organic posts on Facebook by targeted location, but performance could be better. Any tips to improve performance? How can we make the accounts send back to Khoros the information regarding Boosted/Promoted posts? Now the data is mixed in organic ( impressions for example) is the "viral" breakout available in the API? Why can't we have analytics for personal LinkedIn profiles? Promoted posts will not be counted in the organic anymore? Let's say I have 10 posts, I promote 3. so there would be 7 in organic and 3 in promoted? Can we have a comparison per year for the charts (post number/engagement/impressions...) on the dashboard? What is the best way to check if our ad accounts are "properly connected"? Can reports be "Shared" and embedded to a SharePoint page? How often accounts should be re-authenticated? How can I connect ads with the plans in Khoros? Ad account connection is not enough because the system cannot match plans on Khoros What does a PDF Export display? Off-topic question- when tagging in a post, why does it sometimes not tag the person or company? If a post ran as organic for a few weeks and then is boosted will it show in both the organic and promoted reports? How are the metrics reported? To re-authenticate accounts, can anyone with any role do it, or do you have to have a specific role on Khoros? I see the "Share" and "Export PDF" buttons at the top of the dashboard. Can you show what is actually being shown with these functions? If someone in an agency gets access to Khoros, and ads an account. Then after this person gets his access deleted, how does the re-authentication work in this case?Advanced Label Strategy: Advanced Product Webinar
Structured labels provide a streamlined approach, enabling your team to maintain cohesion, enhance efficiency, and facilitate content tracking for future reporting and organizational purposes Watch this webinar to enhance the value of label sets as we cover: A brief overview of the importance of labels in Social workflow What are structured labels Label automation Use Cases + Advanced Applications Questions from customers Host: Wasim Rahman | Khoros Marketing Product Coach Master the basics by: Creating a new label set Adding a label to an existing label set Reordering label sets Rename or color code a label Enhance your existing labels by: Exporting or importing existing labels Adding labels in bulk Manually moving existing labels into new label sets Protect your brand with governance and controls by: Adding label dependencies Setting and updating label management rights for your team(s) Viewing label set revision history Set up label rules for auto-labeling of auto-imported contentKhoros Innovate | Roadmap + Kudos + Live Q+A
Thursday, September 29, 2022 | Khoros Innovate We are bringing our customers together virtually to celebrate innovation on September 29. A customized experience to focus on Khoros Kudos, Product Roadmap, and Live Q+A sessions with the product team. Register now to save your spot!Beyond the Roadmap: TikTok & Talkwalker Deep Dive
Check out our on-demand Product Webinar Beyond the Roadmap: TikTok and Talkwalker deep dive Slides Transcript Khoros recently released new TikTok integration and deep listening capabilities for brands using Khoros Marketing and Care. Marketers and social care teams can now publish, measure, & engage on TikTok and integrate with the industry’s leading deep listening platform — Talkwalker. Learn how to get started with TikTok: Plan and publish to better reach and grow your audience Track and analyze the effectiveness of your TikTok content Deepen your connection with your audience through 1-to-1 engagement Learn how to leverage Talkwalker deep listening: Identify mentions outside your owned channels to boost brand love or manage risk Leverage sophisticated AI to identify the sentiment, emotion, & intent Utilize advanced widgets to turn trends into content and strategy Speakers: Josh Snider | Khoros Director - Product Marketing Matthew Prendergast | Senior Product Marketing Associate Vinayak Mookherjee | Director - Product Management Get a head start with our recent blog, TikTok Analytics: The Next Frontier In Digital Engagement. Take a deep dive into reading between the lines of your TikTok analytics and why they’re unlike any other.[North America] Khoros Roadmap Webinar
Tuesday, May 17 | 11 am CT / 9 am PT / Noon ET [RECORDING] Join us as the Khoros product marketing team shares recent innovations to the Khoros Digital Customer Engagement platform. We will walk through upcoming releases on our roadmap, live Q&A. We can’t wait to chat with you! Open to Khoros customers.Khoros Marketing: Approvals for Regulated Industries
Check out our Khoros Marketing: Approvals for Regulated Industries webinar now on demand! During this 45 minute webinar, our experts will walk you through Marketing Approval Workflows, focusing on how they can be configured and used by highly regulated industries. You will walk away with an understanding of: How approval teams and rules can be set up Next steps for teams with complex approval rules How to set up rejection categories and see activity logs Plus, the opportunity to ask questions during a live Q&A! Speakers: Michael Poppy | Khoros Enablement Manager, Implementation Janie Samreth | Khoros Learning Advisor *** Learn more about speeding up and increasing the security of your approval process with our 3 Best practices for Approval Workflows + Tune-Up Checklist *** Sign up for our newsletter! Stay connected with a monthly round-up of Khoros news, updates, and tips!Khoros Marketing: Paid & Organic Reporting
May 27th @11am CT - Khoros Marketing Paid & Organic Reporting Webinar Check out the Paid & Organic Reporting Webinar on-demand! Resources below Product Coaching Sessions Marketing Analytics Overview Ads Analytics Overview Social Marketing Q&A Session Atlas Resources Webinar Recording on the Events Page Paid and Organic Reporting Blog Post Guide to Ads Would it save time if you could report on your organic and paid content in one place? Well, you can via the Khoros Marketing platform and this webinar will show you how to do it. During this 45 minute webinar, a Product Coach and former Social Media Analyst will walk you through the basic concepts and approaches to reporting on paid and organic in the Marketing platform You will walk away with: An overview of the content and metrics brought into the platform Understanding of how to access the metrics you need Demos of building dashboards for common reporting needs Links to additional resources with further detail The opportunity to ask questions during a live Q&A! Speakers: Emma O'Brien, Senior Product Coach | Khoros Get a head start on all the upcoming information with our Organic & Paid Reporting blog in Khoros MarketingKhoros Marketing Product Webinar Deep-Dive
Check out our Product Roadmap Webinar for Khoros Marketing on demand. We will share updates on exciting changes coming to our Khoros Marketing Solution during this webinar, answer your questions, and do a deeper dive into our 2021 roadmap. Please join us to hear from our Director of Product, Sofie Pompa, to learn more. Please join us on March 31st @ 12:45pm CTKhoros Roadmap Webinar
Learn about our recent product enhancements and check out what’s coming soon. Watch the roadmap webinar now Join us as the Khoros product team shares recent innovations to the Khoros platform and walks through upcoming releases on our roadmap. There is plenty of time for Q&A, and for the first time ever, live breakout sessions to go deeper on the topic you care most about. We can’t wait to chat with you! In this webinar you’ll: Learn about key innovations and investments across all Khoros products Dive deep in one of three breakout sessions on our roadmaps for Social Engagement, Digital-First Care, or Community Ask our product leaders about our current and future innovation during a live Q&A Speakers: Sejal Amin, Chief Technology Officer Ryan Studer, Vice President, Product Justin Fellers, Principal Product Manager Sofie Pompa, Senior Director, Product Management Rahul Hari, Senior Director, Product Management Dave Evans, Product Manager, Engagement Manager Dianni Ortegon, Product Manager Rob Kime, Staff Product Manager
