How does your brand use Instagram’s 'Link in Bio' feature today? We currently use a few different methods: - We built one option in-house using our CMS. It requires double publishing and it is difficult to share external links - Some ABC accounts currently use Linktree How does your brand want to use the ‘Link in Bio’ feature? - We would like a ‘tap photo to visit the link’ media wall option - We would like separate ‘link in bio’ photo walls for each ABC Instagram account - We want to be able to deep link to our external apps - Mobile friendly UX for the landing page is a must - We would like a ‘single publish’ functionality that simply reused the original feed post photo in the ‘link in bio’ media wall. We would also like to be able to schedule links ahead of time so ideally this workflow would allow for scheduling. What kind of goals does your brand have when you request users to visit your ‘Link in Bio’? - Improve audience retention on ABC platforms by directing users to more ABC products - Improve our audience experience by making it easier to share links through Instagram - Drive social traffic to articles, apps, video/audio on-demand, and other ABC content What kind of analytics will help you optimize your social media strategy - Page views - Total link clicks - Click-through rate - Any possible breakdown of clicks by location/gender/age/device, etc.
... View more