Effortless. Efficient. Engaging.
Sounds like the start to a great experience and you can be a part of it. You are officially invited to the Incite Group Customer Service Summit on November 16-17!
Here you will learn how customer care is the future and how to prioritize it in your overall strategy. You’ll leave feeling like a master of digital CX, walking away with how to:
The agenda includes presentations by expert corporate speakers, year-round research findings, and like-minded leaders talking about the what makes or breaks success with SMM. You'll walk away with key insight into what the top marketers are chatting about.
Conference-goers will get the opportunity to deep-dive into:
Customer Service data analytics
Customer Service within the customer journey
Heighten cross-functional collaboration
Going global with social support
Awesome takeaways lie ahead at the Incite Group Customer Service Summit! Only 9 passes left so get yours today.
... View more
Missed out on our webcast on “How Social Maturity Drives Business Results”? Don’t worry because we’ve got some key takeaways. Here are some of the great topics of discussion from our webcast a few weeks ago with Melissa Parrish, VP Research Director at Forrester and Dayle Hall, SVP of Marketing at Lithium.
Dayle: “Why do you think the adoption rate is still so low on things like social media technology?”
Melissa: “These people still tend to be fairly young in their careers so they have to manage up and work through a ladder of management to say ‘I think our company can get a lot more out of this if we invest in a platform that will help us become more efficient and more effective.’ However, this process has many hurdles to reach the budget holders in order to explain to them what business outcomes they could achieve.”
Dayle: “How do you see companies handling all these channels today and what’s the impact of dealing with them without technology?”
Melissa: “The fact of the matter is if you’re actually managing 6 or 7 individual channels without technology to help you do it, you’re probably going fairly nuts. You would be spending 40% of your time logging out of one platform into another.”
A key topic that was near and dear to both our speakers’ hearts was Community Management. They see that as social has flourished, maintaining a community has only gotten harder. Not only harder, but more important.
In the midst of all the chaos, your main objective should be to keep these three concepts in line: People, process, and technology. The right people, using the right processes with the right technology. Optimize those three and you will rule out your competition.
Catch the full on-demand version here.
... View more
The #DMWF Conference & Expo is tomorrow and we can’t wait to see all the thought leaders in action! Join over 1,000 attendees at the Javits Center in New York for an event to remember.
Hear from our very own Dave Evans during a session on Social Influencer & Advertising. Dave has a wicked amount of knowledge on this topic and wants to help you connect the dots by combining community, care and marketing for better marketing performance. Here are some topics to look forward to:
Learn how to link publishing between engagement and customer generated content
Implementing an integrated platform that is easy to understand
Sharpen your skills on customer care by learning why you need to respond to users when they express interest
See how to bridge the gap between customer trends and marketing campaigns to create a sound publishing strategy
Build up your analytics base to leverage business objectives
This event will allow you to explore the future of digital marketing, social media, and beyond. Get equipped and sharpen your skills during a series of inspirational keynotes. These hurdles will be discussed over a number of panel, discussions and keynotes with the industry’s most iconic thought-leaders.
In these sessions, you’ll hear about:
Data & analytics
The list goes on! These topics will be dissected across two conference tracks. Connect and increase engagement across all channels while exploring the value of your website & diversity in marketing.
There is a ton to learn and a boat load to be discussed. You’re not going to want to miss it! to solidify your spot in building future growth. Not able to attend? Don’t worry because we’ve got you covered! See what’s happening at the event live on Twitter with #DMWF and be in the loop on all the action.
... View more
Hello all you goblins, witches, and creatures alike! We hope you have a happy Halloween. We wanted to kick off your festivities with a hot new “Spooky Spotify Playlist.” Everyone loves some good tunes and Spotify always knows how to get the party started with a variety of hits!
Now that it is officially fall, it’s holiday season. Halloween, Thanksgiving, Hannukah, Kwanzaa, Christmas, New Years… the list goes on! With so much to look forward to, we can’t help but to also be excited about things that have been happening at Lithium HQ. We have been rolling out the red carpet for our infographics, webcasts and updates on Fin-Tech.
We hope you have a safe and spooky Halloween! Drop a comment below on your best costume idea. Until next time, and save some candy for us!
... View more