KatieMa
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Converting Events to Virtual Without Losing Interaction
Many events have been canceled/postponed that people rely on to maintain their professional networks and also advance their domain knowledge. Keep people connected by moving planned in-person events to a virtual forum. Communities are where these new virtual events can become interactive and engaging for an audience. Tips for Going Virtual Determine how much lead time you have: 1 - 3 weeks out from in-person events the focus is more tactical. How do you record and distribute relevant presentations? 4 - 8 weeks out is an opportunity to get more strategic. Provide interactive opportunities or gamification with those viewing the content. 8-weeks or more is the time to develop your ‘going digital’ contingency plan. Know when you are going to make the go-no-go call and have the graphics, emails, and community engagement prepped and ready. Define your virtual guest experience. Do you expect them to be at a desk, working from home, on their mobile device? Start the content with a recipe for a ‘make at home chai tea latte’ or provide ‘snack breaks’ during longer content sessions. Does Q+A need to occur at the end of a virtual session or can it occur in the middle? How do you plan to distribute a post-event survey? Is there a follow-up email or a personal outreach from a representative of your company? Be clear and concise in messaging. Events are in the business of getting people to be social and there is no better way than in person. Let people know why you are moving to virtual vs. cancellation. Virtual should not be framed as a cancellation, but a shift in programming. Canceling an event would mean rebooking at a new date OR not being held at all. Be clear on what opportunities you have provided for people to connect digitally and still have meaningful conversations. Restructure Goals + KPIs. Going virtual may change the goals of the event. What’s the key message you want people to learn from this experience? Make sure to outline that in your virtual content. Are you measuring against viewership, how long they view, or how many questions you get? How to make a virtual event more interactive One of the main ways to make an event virtual is to set up video, and a community can enrich those video streams by making them interactive. Current customers can sign up for a Professional Services project to help embed video in their community today! Find more details in this post (customers only section of Atlas) Virtual events can replace presentations, but at least half the value of a conference is the Q&A, hallway conversations, or random interactions at the breakfast/lunch tables. Communities provide a variety of discussion formats to help make up for the missing value of in-person events: Consider methods of embedding your livestreams using Custom Components in Khoros Studio. You can place the component on prominent pages on the community and broadcast out with relative ease. Here is documentation on how to create Custom Components. Forums for Q&A Promote a ‘live’ Q+A experience. Encouraging users to log in at a dedicated time after watching an on-demand presentation or live stream to get real-time answers to their questions. Idea boards to crowdsource innovation and improvement Knowledge bases to record the best information shared Contests to replace those raffles - to add back in a physical experience Use any pre-purchased swag items as contest rewards. Give people a physical piece of the event, even though they could not attend in person. Did we miss anything? Do you have any good examples? Here are a couple of our customers who are doing this right now. Domopalooza 2020 Live & On-Demand| March 18, 2020 | Domo Adobe Summit 2020 | Live Online March 31st4KViewsSign in to react to this post0CommentsKhoros Innovate | Roadmap + Kudos + Live Q+A
Thursday, September 29, 2022 | Khoros Innovate We are bringing our customers together virtually to celebrate innovation on September 29. A customized experience to focus on Khoros Kudos, Product Roadmap, and Live Q+A sessions with the product team. Register now to save your spot!ViewsSign in to react to this postCommentsNext week - hear more "Hot Takes"
My hot take? Right now is time to recession proof your CX. Snack Breaks & Hot Takes is a digital series bringing experts "hot takes" in community engagement and customer experience to you! Event Schedule But what is a "hot take"? Oxford defines it as a noun - "a piece of commentary, whose primary purpose is to attract attention." So my "hot take" is that - YES - right now is the time we should be drawing major attention to improving customer experience and proving your value. Consumers are getting pickier where to spend their budgets and brands are looking to recession proof CX . Forbes recently outlined three tactics to save money, improve cx, and be able to bounce back in better times. give customers a reason to return cut costs by preempting avoidable customer inquiries reexamine what's relevant to your customer Tuesday, June 14 "Hot Takes" session featuring @jennyweigle gives the roadmap to 'giving customers a reason to return'. Why now is the time to invest in getting your support community to retain and grow customers. Thursday, June 16 "Hot Takes" session featuring Leon Gantt of SquareTrade gives the roadmap to finding those avoidable friction points, saving money and giving the customer what they really want. I hope if you have 30 minutes of your day to join us for a snack and a hot take to arm you with the talking and proof points to retain and grow your CX solutions.ViewsSign in to react to this postCommentsRe: [North America] Khoros Roadmap Webinar
bettley Our slide deck is included in the recording on the event above.ViewsSign in to react to this postComments[Europe] Khoros Roadmap Webinar
Wednesday, May 18 | 1:30 pm BST / 2:30 pm CET [RECORDING] Join us as the Khoros product marketing team shares recent innovations to the Khoros Digital Customer Engagement platform. We will walk through upcoming releases on our roadmap, live Q&A. We can’t wait to chat with you! Open to Khoros customers.ViewsSign in to react to this postComments[North America] Khoros Roadmap Webinar
Tuesday, May 17 | 11 am CT / 9 am PT / Noon ET [RECORDING] Join us as the Khoros product marketing team shares recent innovations to the Khoros Digital Customer Engagement platform. We will walk through upcoming releases on our roadmap, live Q&A. We can’t wait to chat with you! Open to Khoros customers.ViewsSign in to react to this postCommentsRe: [North America] Khoros Roadmap Webinar
raywhitney3 this link (https://khoros.com/lp/roadmap?utm_source=Atlas&utm_medium=Event),) directs you to a form to complete your registration. If you see only a checkbox "I agree to privacy policy" and the "register" button all you'll need to complete is the checkbox and button. A confirmation email will be sent to your inbox to join webinar tomorrow via Zoom or you can join us right here on this page via Atlas.ViewsSign in to react to this postComment
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