With trust in global institutions and leaders at an all-time low, how can you reconnect with consumers to build trust and loyalty in a meaningful way?
Focusing specifically on the financial, banking, and insurance sectors, global speaker and author, Nathalie Nahai, will explore some of the key behavioural shifts that have been catalysed by the pandemic, and reveal how to meet the deeper psychological needs that are driving these changes. Together with Nathalie Nahai and our co-hosts for the session, Talkwalker, we'll look at the importance of self-determination in driving consumer decisions and illustrate how you can apply a framework to help connect with your customers with integrity and purpose.
... View more
Did you know that 75% of international brands don’t have a consistent brand message or digital presence across all their markets? With the surge of digital transformation, global marketing teams are dealing with more regions, more channels, and more languages than ever before, and this has created the issue of consistency across markets and experiences. So, how can your brand scale its marketing efforts without sacrificing efficiency or consistency? How can you make sure your marketing efforts resonate with your audience, not just in your region, but around the world?
In this 45-minute webinar, hosted by Khoros and EIGHTYDOTS, we’ll be hearing from brand speakers including Danone and DeBeers Jewellers to discuss:
What are the challenges that international brands face in their global marketing?
How can you scale your global marketing without sacrificing efficiency or consistency
Actionable insights on how to implement global marketing strategies on a local level
Register & receive the recording of the webinar here.
... View more