ContributionsMost RecentMost LikesSolutionsNow Available: Instagram Reels in the Calendar and Analytics Due to a recent API update, Instagram Reels and related metrics are now visible in the Marketing calendar and analytics. Organic & Paid Reporting in Khoros Marketing This blog dives into the paid and organic data brought into the Social Marketing platform and how to report on it. Custom Metrics: 3 Tips and Use Cases for Improving Reporting Define success in ways that matter to your business, not how the networks choose to define it. Calculate custom rates across channels, as well as paid, owned, and earned analytics to unify performance data in the Khoros platform. Spend less time exporting and manipulating data to get to insights faster by defining metrics that reflect your business’ needs. Facebook Followers Update The Marketing Facebook Followers metric will show Page Followers instead of Fans starting on 6/1/21. All related data from the prior 90 days will be updated. Updates to LinkedIn Metrics Updates to LinkedIn metrics in the Marketing platform will create more consistency with native analytics. Now Available: Published Posts Custom Metric A published posts metric is now available to use as part of Marketing Analytics Custom Metric calculations. Sina Weibo Deprecation Notice Based on low customer demand and usage of the Sina Weibo channel integration inside Khoros Marketing, we have decided to deprecate the channel integration as of November 12. Now Available: Improved Advanced Twitter Metrics An improved Advanced Twitter Metrics integration that makes advanced metrics easier to access, consistent and more aligned with native analytics. Instagram IGTV Format Update On October 5th, 2021, Meta announced they’ve started rolling-out a merging of Instagram TV (IGTV) videos with feed videos, to form a new “Instagram Video’ format. Now Available: Improved Ad Filtering in Marketing Analytics Improvements to Marketing analytics filters that save time and make it easier to report specific channels and paid content.