Community: GoDaddy Community
Lithy category: Topline Titan
GoDaddy powers the world’s largest cloud platform dedicated to small, independent ventures. With more than 16 million customers worldwide and more than 70 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work.
Focus Areas and Tactics
Working with our Business Intelligence team, we created reports to track how Community content has contributed to GoDaddy revenue and orders. As we’re a publicly traded company, we cannot disclose the actual numbers, but we can report that we have seen significant growth and contribution to the bottom line for GoDaddy. We’ve illustrated this growth by month since the launch of our Community in April 2016 through March 2017, through percentage of increase month over month.
Number of GoDaddy Orders attributed to the GoDaddy Community
You’ll see in the graph below that we have increased our revenue growth by 65%, all attributable to our Community.
We’ve also seen significant growth month over month in key metrics such as page views, new registrations and member visits over the same 12 month period.
Page Views over 12 monthsNew Registrations over 12 monthsMember Visits over 12 months
We also set a goal of hitting critical mass of 50% of our traffic generated by organic search and reached this goal in Q1 of this year.
Due to these results, we plan to continue to add new features to our Community and increase our revenue contribution by 18% year over year.
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