Marketing Classic 25.04 Release notes
Instagram Metrics Update: Views Mapped to Impressions To align with Meta’s recent deprecation of certain Instagram metrics, we’ve updated how views are reported across Instagram post types. What’s Changing: Views now map to “Impressions” metric across all Instagram content types—Posts, Reels, and Stories—for consistency across social networks. For Instagram, "Views" and "Impressions" now refer to the same underlying metric - “Total number of times your app user's Instagram Media object has been seen.” All "View" values appear under the Impressions column in the dashboards. Format type Posts and Carousels in the side panel: The video views are no longer shown and the value is visible in the impressions metric. For Reels/Stories, the Impressions Label replaces the Video views label and you can find the metric here Consequently, the following metrics are removed from the platform as they have become redundant: Instagram Post Video Views Instagram Post Plays (Reels): As these are deprecated, if you have created Custom metrics with either Instagram Post Video Views or Instagram Post Plays (Reels), they will need to be revisited and replaced with the Impressions metric. Data Exports - The Views metric will continue to report Instagram plays metric till before 19th March. All dates after that will show 0 and the Impressions metric should be used to fetch data No Impact to Engagement Metrics: Engagement and Engagement Rate (ER) remain unchanged. Notes on Historical Data (Mar 19–Apr 10): Daily Impressions may not have been fully captured during this period. Data for Lifetime impressions metric was backfilled on April 11 —we recommend rechecking dashboards or re-exporting reports as needed.Marketing | Facebook Metric Deprecation - September 2024
Facebook has announced the deprecation of certain metrics within the Page Insights API, effective September 16th, 2024. The change will impact the availability of some metrics and features on the Khoros Marketing platform. Meta API Change Log How It May Affect You: At Khoros, we have proactively taken steps to minimize the impact of the deprecated Metrics on our platform and ensure the integrity of your data. The following metrics displayed in the Post Explorer and Post Gallery widgets will be impacted by this change: Deprecated Facebook Metric Khoros Metric post_engaged_users Post Engaged Users post_engaged_fan Post Engaged Fan post_negative_feedback_unique Post Negative Feedback Users post_negative_feedback_by_type Post Negative Feedback Note: The deprecated metrics will display as 'NA' (Not Available) post-September 16th in the affected widgets. Data Exports will record a value of "0" for these metrics, maintaining consistency with the rest of our platform's operations. Historical data for the deprecated metrics processed before 9/16 will not be affected and remain visible in the widgets and the Data exports. How We Can Help: We understand API updates by the social networks can cause unexpected disruptions, and the Khoros team is here to assist you in the following ways: Answering Questions: If you have any questions or concerns about how the API deprecation might affect your business, please don't hesitate to contact our support team. Technical Assistance: If you encounter any issues with your widgets or exports, our support team can help troubleshoot to keep you running smoothly. Keeping You Informed: We will stay in close communication with our partners at Facebook and provide updates on any changes or updates that they may offer in the future.Adding Labels and Plans to Posts in Bulk (A time Saving Tip!)
One of our primary goals is to grow our users’ knowledge so they can be more efficient and effective when they are using our platform. With that said, I have found that not everyone understands the process of bulk planning and labeling and why it is important to their reporting. It can also be a big time saver!Hashtag Strategy & Best Practices
If you’re reading this article, you’re probably heard of a hashtag by now, but perhaps you’re wondering how to develop a hashtag strategy for your brand. In order to understand the wider strategy of hashtags and how to successfully use them, let’s start with the basics.Custom Metrics: 3 Tips and Use Cases for Improving Reporting
Define success in ways that matter to your business, not how the networks choose to define it. Calculate custom rates across channels, as well as paid, owned, and earned analytics to unify performance data in the Khoros platform. Spend less time exporting and manipulating data to get to insights faster by defining metrics that reflect your business’ needs.
