To me, Gamification speaks to the best part of communities: the people who manage communities REALLY enjoy their work, because their job is making people happy! This is usually making people happy by answering questions and connecting people with peers, but Gamification directly increases happiness by recognizing them for their efforts with points, badges, ranks, and Swag!
The whole thing was really great, but here are my key takeways for those who think TL;DR.
Gamification is fun!
Like, really, really fun. I just want to highlight a few of the ways people incentivize engagement in their communities.
Literal karate belts with custom embroidering
Towels (but in a more fun way than you are thinking)
What are your favorite community ranks and rewards? Add some comments below. One of my favorites is National Instruments super users, AKA the Knights of Ni .
When people feel recognized for their efforts - they do more. Chris Hemedinger at SAS has the largest community on the panel and a ton of SuperUsers - and they have amazing stats to back it up.
>60% of questions on their forum are answered within 1 HOUR!
It takes strategy, effort, and time
Gamification is the most direct representation of your culture in your community. Dani Weinstein at Domo talked a lot about how the ranks and badges are customized to match the Domo culture and philosophy. Domo community members can go from Yellow Belt to Black Belt. When they achieve the top rank, they receive an embroidered physical belt and a framed certificate - great wall decoration for video conferencing. SAS uses inside jokes to rank their users as SuperUsers, PROCstars, or SuperFREQs (my favorite).
You don’t have to create a comprehensive listing of badges and ranks with all the explanations behind them, but it does seem to help according to Videotron.
The way these guys talked about their programs definitely indicated it was time well spent. All of them had special events in real life to meet their users, and you could literally hear their voices swell with pride and happiness.
It is extremely cost-effective
The super-user program at Videotron increased registration and the number of super users by creating an aspirational goal for every community member - and people who have not joined yet. All it costs is a little budget for swag and events, but the payback is tremendous. For these big brands, it only takes one person to effectively manage a super-user program.
And the payback goes way beyond answered questions; it comes in the form of community growth, feedback to increase innovation, and general advocacy. Although, the ROI for questions answered cannot be ignored.
Super users generate 15% of new topics but 60-80% of replies at Videotron!
Watch it now!
If you want to learn more about gamification from these three masters of...the game. Click on this link to watch the video .
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Hi! There isn't a PDF on this, but there is a community page in the Community Docs section that lists out all the features - in our Set general forum options section. You should be able to find what you need there. Are you looking for this so you can compare to another vendor?
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I am not sure of any specific events, but I know Feverbee (Richard Millington) is located there. I can also see there are CMX Connect Hubs in London and Scotland - hope those are close to you. https://events.cmxhub.com/
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Social networks have eaten the world, yet people are now realizing the limitations and dangers of those technologies. They crave deeper, more meaningful connections, and they are willing to put in effort to build them - they just need the opportunity.
One underused tool to help brands lead in a more complex world and build collaborative knowledge are branded communities.
In fact, a recent Forrester survey commissioned by Khoros supports this:
Communities are extremely valuable -
of consumers say brands offering an online community is an important driver of their brand preference.
And yet, at the same time…
Visited a community in the last 6 months
So how do we as community builders overcome this challenge?
Watch the Community Everywhere Webinar now.
Our answer is that there isn’t enough community in every part of the customer journey. Some companies are doing this in some places, but nobody is really doing it everywhere.
What we mean by "everywhere," is throughout the entire customer journey.
Most people think of communities as support forums, so that is how they get to communities. They generally answer one question and then leave. Communities grow organically when some of those visitors stop, look around, and decide to pitch in to answer more questions or participate in more conversations.
However, what it should look like is this:
Everyone could enter a community at any point in their journey from discovering a problem through becoming an expert in solving it.
How we are solving this problem
This month, we released a collection of features to help encourage brands to build more community everywhere.
First is Community Syndication with Product Associations . We have been developing these capabilities for a while, and many customers have used parts of them. We also have a lot more to come, including more discussion types and simpler syndication tools. The quick summary is that it is now possible to easily embed community widgets, without code, that can extend your community into any digital channel.
Watch this short video about Community Syndication
Next is using Group Hubs to increase engagement . Creating more groups makes it easier for any customer with any special interest to connect with each other and share content that is the most relevant to them.
Solving customer problems has become more difficult as the world has become more complex. At the same time, we have never had more tools to connect with peers and build collaborative knowledge than ever before.
Khoros has built over a thousand branded communities over nearly two decades in providing community software. We have seen great success and some failures, but mostly we have seen communities transform businesses. We are building a way for brands to quickly build and embed communities into their entire business in order to expand that success, and we would love to help you do the same.
We would love to hear your feedback! Comment here or head over to the Product Ideas section of Atlas to tell us what you want us to build next!
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Thanks for asking. If you are a customer or prospective customer, you can see that information on or documents here. https://community.khoros.com/t5/Forums/Set-general-forum-options/ta-p/184385
If you would like more information or have any questions, please email me at email@example.com.
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