Hey everyone, We recently had to re-authenticate our Facebook and Instagram personal tokens within Lithium. For both accounts (FB and IG) we used the instructions from here: How can I force an Instagram integration to reconnect. Re-authenticating our tokens was done on top of the new setup instructions for publishing & responding on Instagram. Li-Support also told us we'd need to re-authenticate our personal tokens every 6-9 months. [It would be nice if Li-Support would send us a reminder;)] Hope this helps someone else out, Louis
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Brands must be equipped to deliver amazing service across channels. Today’s consumers expect frictionless digital experiences across every digital screen, channel, and step in their journey. They don’t want to provide details you should already know, or answer the same question twice. The right solution will integrate consumers’ conversations and experiences, maintaining context along every step of their journey. And in order to provide a truly unified customer experience, both service agents and marketers need a holistic view of the customer they are interacting with.
To meet this challenge, we are excited to announce three new features: the Lithium CRM Connector, Manage View, and Common Analytics . Now you can deliver a more seamless and personalized customer experience, keep a better pulse on social conversations, and consolidate analytics by:
1. Integrating Lithium SMM with Salesforce, Microsoft Dynamics, or ZenDesk to create a unified view of the customer with the bi-directional CRM Connector. By connecting data (like contact information or loyalty status) from Lithium SMM to core CRM systems, brands can provide more context to agents so they can address and serve customers more effectively.
2. Creating custom views to better monitor, filter, organize, and respond to conversations happening across social channels with Manage View. This feature helps you track trends, identify emerging crises, and monitor specific conversations or audiences, while our existing Response functionality is designed for your agents engage at scale.
3. Accessing all Lithium analytics (including multiple communities) from a single space with Common Analytics. With this release, Lithium Social Intelligence (LSI) is now accessible from SMM Analytics. This makes it easy for you to manage, track, and measure social and community data together in one place.
USAA, a U.S.-based financial services company, has recently leveraged the CRM Connector to pull social data from Lithium SMM into their CRM for a unified view of contacts across channels. With this connection of data, USAA can execute a full cross-channel strategy and deliver a more personalized and seamless experience for their members. In fact, the Lithium CRM Connector has already empowered USAA to cut the time it takes for customer care documentation from 24 hours to 1 hour – a 95% time on task savings. Check out our case study to learn more.
You can read more information about each of these features in our SMM release notes here. We’d love to hear your feedback on this release! Comment on this blog post below, and stay tuned for more feature announcements.
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Whether you’re schoolin’ your friends or coworkers at this year’s gingerbread house making contest or simply pulling some fresh-baked cookies out of the oven just in time for Santa’s arrival – or, in all reality, to stuff into your own mouth without any shame whatsoever – many people find themselves cooking up a storm during the holiday season. (For all of you culinary geniuses out there, we say THANK YOU!)
And although we love when momma gives her TLC touch to everything that comes out of the kitchen, one of the greatest things about baking during the holidays is that it’s a perfect opportunity to spend time with the family. Or...to put family to work! (We’re onto you, Mom!) But while sweet treats are baking in the oven, why not crack open our festive, downloadable Family Holiday Activity Kit to get some fun ideas for passing the time? It’s basically our version of a holiday card this year – and our own way of saying thank you to all of our amazing customers for being a big part of the Lithium Family. Thanks for putting us to work in your social media “kitchens.”
Now, here’s a way that you can pitch in on something we’re cooking up. The holidays always get us into the spirit of giving. So, this year, we’ve pledged to donate $1 to UNICEF every time the link to our Family Holiday Activity Kit is shared across social media along with the #lithiumholiday2017 hashtag. We’d love your help in spreading the word. Please take a few seconds – it will literally only take a couple of seconds – to copy, paste, and share the link now or simply click to tweet below: http://pages.lithium.com/holiday-kit.html
Thanks for getting into the spirit of giving with us! We so very much appreciate it. Now, it’s our turn to give you a little something in return: our fifth tip for spreading holiday cheer! Go rummage through your kitchen to find sugar, flour, eggs, chocolate chips, sprinkles, and all of your baking essentials. Then download the Family Holiday Activity Kit to see what fun surprise is hidden behind colorful snowball number five. We’d love to tell you what’s there, but we wouldn’t want to ruin a sweet surprise, now would we? (Your inner sweet tooth will thank us!)
From our family to yours, thanks for helping Lithium spread some holiday cheer this year!
Click to Tweet: #HappyHolidays from @lithiumtech! Check out our amazing Family Holiday Activity Kit today! Spread a little holiday cheer – share the link with the #lithiumholiday2017 hashtag and we’ll donate $1 to @UNICEF for every share: http://lith.tc/holidaykit
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